Byline: Dorothee Ostle
Opel's product-led turnaround will get another boost when the new Meriva arrives in dealerships on May 7.
Order books opened in March and the [euro]14,000 small minivan is already attracting interest from customers, said Opel Chairman Carl-Peter Forster.
The Meriva is the first example of Opel's new component strategy - as opposed to platform strategy. Only 20 percent of the parts used for the Meriva are common with other Opel vehicles. But those common components are the most expensive to develop, such as engines, drivetrain, axles and electronic architecture.
Opel is aiming the Meriva at female buyers and families …
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